Our recent transformation represents our determination to open up the opportunity of travel by connecting cultures.
Imagine where travel could take us.
Our recent transformation represents our determination to open up the opportunities of travel by connecting cultures. All driven by a fresh vision for our future and a renewed sense of purpose that paves the way for our shared journey.
"We work only with dreamers. This place is not for conventional people or companies."
Crown Prince Mohammed Bin Salman
Our vision
"To become the leading travel & tourism company with a balanced portfolio of trusted brands that consistently exceeds customer expectations."
Our purpose
We’re passionately working towards this vision which also contributes to our nation’s wider 2030 vision. By opening up our Kingdom to the world, we can share the wonderful foundations that define our past, and welcome new cultures that will help us build a greater future for generations to come.
Embracing the power of travel also takes us on new journeys of discovery. We enable travellers to learn, grow and be inspired; sharing experiences with a global community that is more connected than ever.
The Power of Travel
Take a look at how the Power of Travel has affected, changed and inspired these travellers:
